The American Dream
Willy believes wholeheartedly in what he considers to be the promise of the American Dream - that a "well-liked" and "personally attractive" man in business will indubitably and deservedly acquire the comforts offered by modern American life. Oddly, his fixation with the superficial qualities of attractiveness and likability is contradicting with a more gritty, more rewarding understanding of the American Dream that identifies hard work without complaint to be the key to success. Willy's interpretation of likability is superficial - he childishly dislikes Bernard because he considers Bernard a nerd.
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